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Poalim Digital, Ramat HaChayal

פועלים דיגיטל, רמת החייל

Our studio researched, designed and developed Israel's first digital banking branch concept for Bank HaPoalim. The development involved a multitude of core stages that included flow of customers, defining the digital program along with the design of the digital space. We combined exceptional architecture solutions together with advanced technology to define the Bank HaPoalim's concept. The fluidity in the design chosen, in line with the bank's management and CEO, encourages clients to explore the many digital screens, information centers and custom furniture that were designed for each element. Among the many capturing features that invite clients into the branch is a large screen that seamlessly curves along a geometric wall which divides the ceiling into split level lighting.


The interior is an open space with ethereal lighting. Two full size transparent screens show looped clips of the bank's digital concept. Clients who want a rest are invited to relax at the bank's learning center.


Ramat Hachayal was the fourth of many digital branches that have opened around Israel since 2015.


Location: Ramat Hachayal, Israel

Client: Bank HaPoalim


Status: Complete. Opened September 2016



Team Leader: Sharon Wagner

Project Manager: Adiv Dubin

Strategic Brand Design: Baruch Nae

Multimedia: Visualed

Contractor: Rozner

Ceiling: Credo Sys

Floors: CR Contech

Corian Furniture: Liony

Lighting: RTLD

Photography: Esther Hershky 

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